Senior Graphic Designer
I’m Susie Park — a senior graphic designer specializing in motion graphics and animation. I craft brand-driven visual systems and bring them to life on screen, with a touch of UX/UI sensibility so the work feels as good as it looks.
Competencies
The toolkit behind the work — vector, photo, layout, motion, product, and AI-assisted design.
Motion reel
Explainer & narrative animations for Certified EO — built as customizable templates that scaled across 700+ employee-owned client companies. Each clip plays as it scrolls into view.
Explainer · Motion Graphics
Explores the dynamic of employee ownership with fluid transitions and clean character interactions — showing how individual contributions shape stock value and company success.
Data · Animated Infographic
Transforms dense ESOP macroeconomic data into an engaging, digestible visual — data storytelling that builds trust in the financial security of employee ownership.
Explainer · Motion Graphics
Shifts the narrative outward: how employee-ownership models create tangible advantages for customers through superior service and dependable, long-term partnerships.
Explainer · Motion Graphics
A visual glossary that clarifies complex financial and governance terms through concise animations — bridging corporate jargon and everyday understanding.
Narrative · Motion Graphics
A welcoming, roadmap-style explainer that walks employees through key milestones, making concepts like vesting and equity buybacks feel clear and rewarding.
Drop your .mp4 files (and matching .jpg posters) in assets/videos/ — see the README there.
Selected work
A cross-section of the craft — design systems, animation, handouts, and illustration.
Design System · Brand
The foundational design system and brand for Certified EO.
With over 700+ members at Certified EO, we needed a scalable, productized solution that allowed clients to host completed projects and upload custom content completely on their own.
I collaborated closely with our developer to design the EO Base Builder—a dual-facing digital ecosystem:
The Dashboard (Admin Tool): A modular CMS where members can toggle layout sections, manage language variants, generate embed codes, and track real-time analytics.
The Public Portal (Client Page): A clean, responsive frontend featuring interactive elements like a built-in “Wealth Calculator,” multimedia grids, and resource libraries.
By shifting from static templates to a customizable product framework, we empowered 700+ member organizations to self-manage their employee ownership communications. This drastically reduced internal support tickets, gave clients total ownership over their brand narrative, and drove long-term retention by making our overall membership significantly stickier.
Product UI · Web App
Product UI for Certified EO’s member web app.
The original member dashboard relied heavily on text-dense lists and dated layouts, missing opportunities to visually engage our members. We needed to conceptualize a modern, intuitive dashboard layout that felt premium and immediately communicated the value of membership.
The proposed redesign transforms the portal from a passive archive into an active corporate hub:
Dynamic Hero Section: Replaced a basic text block with a media-rich banner to spotlight critical campaigns and updates.
Modernized Navigation: Streamlined the sidebar navigation with clean iconography and logical feature grouping to improve scannability.
Actionable Project Tracking: Restructured the interface into distinct, clean cards for “Upcoming” and “Completed” projects.
High-Contrast Value Banners: Integrated a prominent footer banner to drive engagement toward our proprietary wealth tools.
MG
Animation · Social Media
This project involved creating engaging, minimalist animated social media assets for the New York City Department of Consumer Affairs. Designed to combat the often overwhelming and stressful nature of personal finance, the animations utilize a clean, vibrant color palette and seamless typography shifts to deliver an approachable, empowering message.
Animation · Public Service
An animated explainer of NYC workers’ labor rights.
Print · Collateral
A modular library of print and digital templates that 700+ member companies can tailor to their own brand.
Social · Templates
On-brand LinkedIn post templates that let Certified EO’s internal team produce polished social graphics fast.
Editorial · Print
An editorial print cookbook for students.
Brand · Collateral
Brand identity and marketing collateral.
Illustration · Icon Set
An illustrated icon set featuring different dog breeds.
About
I’m a senior graphic designer with a soft spot for the moment a static layout comes alive. My background spans brand, editorial, illustration, and product UI — and lately, motion has become the through-line that connects all of it.
I care about craft and about systems that let teams move faster without losing polish. I’m looking to bring that to a motion-first role where I can own the animation language end to end.